Advantages of Facebook Ads Over Google AdWords

First of all, I wish to point out that comparing Facebook Ads with Google AdWords is not really appropriate. Google is a search engine and Facebook is a social networking website. The intent and engagement levels of the audience are completely totally different for both the websites. In Google folks actively search for information and products and on Facebook they are looking to connect with their friends. Keeping these points in mind, I wish to give a brief abstract of what advantages do Facebook Ads have over Google AdWords;

Google AdWords is quite expensive even should you bid on low or medium recognition keywords (and particularly key phrases associated to buying online). Facebook is a model new system wanting to leap into paid advertisement. If you hit the best niches, you may get site visitors for a fraction of PPC pricing. Facebook ads are far more cost-effective and excellent for small businesses making an attempt to gain a presence on-line and not utilizing a massive budget.

Visual assist shall be offered to your advert by way of this characteristic. An image is price a thousand words and the ability to show images in ads is a large benefit Facebook has over Google AdWords. You can use photographs in Google AdWords by creating your own image banners however they don't convert too nicely. In Facebook advertisements, it is easy to addContent a small image alongside with your textual content, which helps drawing attention of your target person.  Google Ads vs. Facebook Ads targeting  is also good if you need to show pictures of your brand or product. I consider this is probably the most highly effective function of Facebook adverts.